If you have spent time setting objectives and goals for the UX strategy then researching too is equally important. Your process of research is dependent on 3 key elements of the business: Users, stakeholders, and last but not least competitors.

Identifies three core elements that make up a UX strategy: vision, goals and a plan. The 'vision' part of your UX strategy defines where you want to go and why. It's the ideal end state of your product or service and it's the destination you'll always be working towards.

UX strategies matter because they help companies create coherent experiences at every user touchpoint. As a result, this consistency allows us to increase customer satisfaction and ensure brand loyalty. From a team perspective, strategies allow to create alignment among all members and act as a common denominator.